The early results are in! A review of ranking reports for the past couple of weeks on SharpNET clients has nothing but good Google news in it. Our sites in general are among the handful of SEO-marketed sites that were not decimated by Google's much-hyped changes to their ranking algorithm. Many rankings remained stable, some rankings for some very targeted keywords jumped up, and so far, nobody has shown any disastrous crashes for their prime market keywords.
Why is this, when so many suffered so badly? I have to go back to the earlier article in this blog,
Google's New Ranking Algorithm, where I discussed this issue initially. My concluding paragraph stated my belief that a good site, well put together and offering a valid product or service, should not come under the axe, and the change should ultimately even work out in their favor. We have built our SEO foundation around the concept of doing things in a straightforward fashion and not resorting to tricks. We try to make our clients' websites the most helpful and user-friendly that we can, and Google tries to reward sites that are helpful, informative, and user-friendly. It's not a perfect marriage but it's nice to see that a direct and honest approach to rankings does indeed get rewarded.
I believe this justifies all those hours I've spent arguing with webmasters, designers, and site owners!
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