Search Engines and Web Business

I received a newsletter from Small Business Newz this morning, containing an excellent article written by Jessica Albon entitled: "Change The Way You Think About Google!"

Although the article was spurred by the furor following Google's major re-indexing a couple of months ago, it contains very sound business advice for any business owner who wants to do business on the web. Aimed particularly at those who were relying on Google for their traffic (something that SEO's have repeatedly warned people not to do), it encourages people to change the way they have approached their marketing, their website, and really their business.

The following points are emphasized:

1. CHANGE THE WAY YOU THINK ABOUT THE SEARCH ENGINES
2. CHANGE THE WAY YOU THINK ABOUT SITE VISITORS
3. CHANGE THE WAY YOU THINK ABOUT FOLLOW UP
4. CHANGE THE WAY YOU THINK ABOUT WEB PROMOTION
5. CHANGE THE WAY YOU THINK ABOUT YOUR WEBSITE

The basic summary is that it's very unreasonable to think that you will get great internet traffic, tons of visitors and sales, without any investment of time or energy on your part. You may have gotten great Google traffic in the past, but remember that Google does not in fact "owe" you that traffic -- nor does any free service. I've mentioned in earlier posts that you get what you pay for, in the search engine world as with anywhere else, and anything beyond that is just icing on the cake. This article encourages business owners to think of their site traffic in terms of money -- how much is a visitor really worth, in dollars and cents? Then you know how much you can spend to get them there. It also gives some ways to coax them into buying once they've found you, and ways to keep them a loyal customer.

I wish I had written this article so I could make it mandatory reading for all of our clients!

Sharpnet Solutions

Comments

[Melanie]

Anyone know where I can find more information?