More on Ask Jeeves

This just in: Ask Jeeves has made a bid to acquire Interactive Search Holdings, the parent company of Excite.com and iWon.com.

Is this another indication that AskJeeves is poised to become a bigger player in the search engine world? It would certainly seem to be their goal.

In the battle of the search engines, the more contenders there are, the better off we all are. The ultimate goal should not be the victory of any one search engine, but the victory of the web surfer himself. After the dust settles, the needs of the internet users must be met, or no one wins. The more search engines there are to choose from, with different algorithms and different philosophies, the more likely it is that the internet user will emerge victorious from what is shaping up to be a bloody battle of the search engine Titans.